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~isPartOf:"International journal of wine business research"
~person:"Agnoli, Lara"
~person:"Anderson, Kym"
~person:"Calderon-Monge, Esther"
~person:"Cardebat, Jean-Marie"
~person:"Cavicchi, Alessio"
~person:"Juvenal, Luciana"
~person:"Le Fur, Eric"
~person:"Maracajá, Kettrin Farias Bem"
~person:"Morrison, Andrea"
~subject:"Brand management"
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Agnoli, Lara
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Cardebat, Jean-Marie
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International journal of wine business research
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Defining the identity-image gap : an analysis of a collective wine brand
Spiga, Antonio
;
Cardebat, Jean-Marie
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014484087
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