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~isPartOf:"International journal of wine business research"
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International journal of wine business research
Journal of Product & Brand Management
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European Journal of Marketing
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Antecedents and outcomes of employee-based brand equity
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International Journal of Sports Marketing and Sponsorship
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
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