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~isPartOf:"International journal on media management : JMM"
~isPartOf:"Media-Perspektiven"
~language:"eng"
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Media usage
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Mediennutzung
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Comparison
1
Consumer behaviour
1
Consumers
1
Fernsehnutzung
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Media management
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Medienmanagement
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Guo, Miao
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Abuljadail, Mohammad
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International journal on media management : JMM
Media-Perspektiven
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
IZA Discussion Papers
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of promotion management : JPM
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF Working Papers
6
KOF working papers
6
The journal of consumer marketing
6
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
ZEW discussion papers
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
European Sport management quarterly : ESMQ
4
IZA Discussion Paper
4
Information systems frontiers : ISF ; a journal of research and innovation
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
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The impacts of service quality, perceived value, and social influences on video streaming service subscription
Guo, Miao
- In:
International journal on media management : JMM
24
(
2022
)
2
,
pp. 65-86
Persistent link: https://www.econbiz.de/10013370876
Saved in:
2
Beyond global youth culture : a cross-national comparison of YouTube usage across the United States, Saudi Arabia, and Taiwan
Abuljadail, Mohammad
;
Harmon, Michael
;
Ha, Louisa
- In:
International journal on media management : JMM
23
(
2021
)
3/4
,
pp. 264-288
Persistent link: https://www.econbiz.de/10013167851
Saved in:
3
Drawn to the screen by who we are and who we aspire to be : brand-self congruence differences in movie preferences
Kim, Danny Da Eun
- In:
International journal on media management : JMM
22
(
2020
)
3/4
,
pp. 144-167
Persistent link: https://www.econbiz.de/10012608872
Saved in:
4
Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
Saved in:
5
Users' definition of Snapchat usage : implications for marketing on Snapchat
Tropp, Jörg
;
Baetzgen, Andreas
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 130-156
Persistent link: https://www.econbiz.de/10012201724
Saved in:
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