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~isPartOf:"International marketing ; Vol. 1"
~subject:"Marketingmanagement"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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International marketing ; Vol. 1
International marketing ; Vol. 2
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Classroom companion / Business
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International marketing ; Vol. 3
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Macromarketing - a global focus ; Vol. 2
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
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2008
Persistent link: https://www.econbiz.de/10003655501
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Guidelines for developing international marketing strategies
Wind, Yoram
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Douglas, Susan P.
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Perlmutter, Howard V.
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2008
Persistent link: https://www.econbiz.de/10003655509
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