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~isPartOf:"International marketing ; Vol. 2"
~isPartOf:"Measuring and managing brands"
~subject:"Markenführung"
~type_genre:"Reprint"
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International marketing ; Vol. 2
Measuring and managing brands
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ECONIS (ZBW)
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
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2009
Persistent link: https://www.econbiz.de/10003784904
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
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Shani, David
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2008
Persistent link: https://www.econbiz.de/10003655944
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