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~isPartOf:"International marketing in the fast changing world"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~subject:"Webanalyse"
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International marketing in the fast changing world
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
HMD : Praxis der Wirtschaftsinformatik
7
Journal of advertising research
5
Research in consumer behavior
5
Journal of internet commerce
4
Business ethics : a European review
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Cowles Foundation Discussion Paper
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Electronic commerce research and applications
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International journal of contemporary hospitality management
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Journal of fashion marketing and management
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Rheinwerk Computing
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Social media listening and monitoring for business applications
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Tourism management perspectives : TMP
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
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International journal of electronic business
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of networking and virtual organisations : IJNVO
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of electronic commerce research : JECR
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Journal of vacation marketing : an international journal
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MIT Sloan Research Paper
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Medienmanagement und E-Business
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SpringerLink / Bücher
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The Routledge companion to digital consumption
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Tourism sensemaking : strategies to give meaning to experience
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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
2
A taxonomy of export-pricing strategies and their performance in international markets
Hofer, Katharina
;
Niehoff, Lisa Maria
;
Wuehrer, Gerhard A.
- In:
International marketing in the fast changing world
,
(pp. 85-107)
.
2015
Persistent link: https://www.econbiz.de/10011415987
Saved in:
3
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
4
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
5
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
Saved in:
6
We create, we connect, we respect, therefore we are : intellectual, social , and cultural value in online communities
Seraj, Mina
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009631557
Saved in:
7
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
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