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~isPartOf:"International marketing in the fast changing world"
~person:"Ghauri, Pervez N."
~subject:"Internationales Marketing"
~subject:"Marketingmanagement"
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Internationales Marketing
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Ghauri, Pervez N.
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International marketing in the fast changing world
International marketing review
2
Advances in international marketing
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Entrepreneurship in international marketing
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Handbook on cross-cultural marketing
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International business strategy : theory and practice
1
Journal of business research : JBR
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Journal of euromarketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Multicultural perspectives in customer behaviour
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Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
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