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~isPartOf:"International marketing in the fast changing world"
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International marketing
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Internationales Marketing
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Web analytics
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Webanalyse
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Brand
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Cluster analysis
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Clusteranalyse
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Factor analysis
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Faktorenanalyse
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Fashion
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Firm performance
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International business
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International market
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Internationale Geschäftsbeziehungen
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Internationaler Markt
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Luxury goods
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LuxusgĂĽter
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Markenartikel
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Guercini, Simone
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Hofer, Katharina
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International marketing in the fast changing world
HMD : Praxis der Wirtschaftsinformatik
8
ZEW Discussion Papers
6
Discussion paper
5
Journal of advertising research
5
Journal of internet commerce
5
Research in consumer behavior
5
Electronic commerce research and applications
4
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Informatica Economica
3
International journal of contemporary hospitality management
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Annals of the University of Petrosani, Economics
2
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International Journal of Business Analytics (IJBAN)
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of enterprise network management : IJENM
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
Journal of Information & Knowledge Management (JIKM)
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
2
A taxonomy of export-pricing strategies and their performance in international markets
Hofer, Katharina
;
Niehoff, Lisa Maria
;
Wuehrer, Gerhard A.
- In:
International marketing in the fast changing world
,
(pp. 85-107)
.
2015
Persistent link: https://www.econbiz.de/10011415987
Saved in:
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