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~isPartOf:"International marketing review"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Kim, Namhoon"
~subject:"China"
~subject:"Ursprungsregeln"
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Ursprungsregeln
Brand image
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Kim, Namhoon
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International marketing review
Journal of international marketing
Journal of strategic marketing
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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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