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~isPartOf:"International marketing review"
~isPartOf:"Journal of world business : JWB"
~person:"Khan, Zaheer"
~subject:"Branding"
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
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International marketing review
Journal of world business : JWB
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International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
2
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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