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~isPartOf:"International marketing review"
~language:"eng"
~language:"nor"
~language:"slk"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Kapitaleinkommen"
~type:"article"
~type_genre:"Article in journal"
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Septianto, Felix
Magnusson, Peter
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International marketing review
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
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