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~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Paul, Justin
Magnusson, Peter
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Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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