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~isPartOf:"International marketing review"
~person:"Castellano, Sylvaine"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Attitude toward a brand
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Castellano, Sylvaine
Magnusson, Peter
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Westjohn, Stanford A.
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International marketing review
Corporate reputation review : an international journal
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When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
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