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~isPartOf:"International marketing review"
~person:"Diamantopoulos, Adamantios"
~person:"Guzman, Francisco"
~person:"Karlan, Dean"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Markenimage
Psychology of advertising
Relationship marketing
Consumer behaviour
3
International marketing
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Internationales Marketing
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Konsumentenverhalten
3
Brand image
2
Brand management
2
Markenführung
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Advertising
1
Advertising effects
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Bibliometric analysis
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Markenartikel
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Network analysis
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Diamantopoulos, Adamantios
Guzman, Francisco
Karlan, Dean
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Akter, Shahriar
1
Ang, Tyson
1
Babu, Mujahid Mohiuddin
1
Baima, Gabriele
1
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Bardhi, Fleura
1
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1
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1
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1
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1
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Del Giudice, Manlio
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Fang Liu
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Gorton, Matthew
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1
Han, C. M.
1
He, Jiaxun
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1
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International marketing review
Journal of business research : JBR
6
Journal of international marketing
3
BREAD working paper
2
Discussion papers
2
NBER working paper series
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Yale Economics Department working papers
2
Discussion paper / Centre for Economic Policy Research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
The quarterly journal of economics
1
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Working paper / National Bureau of Economic Research, Inc.
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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2
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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