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~isPartOf:"International marketing review"
~person:"Gnizy, Itzhak"
~person:"Malhotra, Shavin"
~subject:"Foreign launch success"
~subject:"Marketingmanagement"
~subject:"Multinationales Unternehmen"
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Search: subject:"Internationale Markteintrittsstrategie"
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Foreign launch success
Marketingmanagement
Multinationales Unternehmen
International market entry
4
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3
Internationales Marketing
3
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2
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Gnizy, Itzhak
Malhotra, Shavin
Mellahi, Kamel
4
Shoham, Aviv
3
Ahammad, Mohammad F.
2
Liu, Yipeng
2
Vrontis, Demetris
2
Agnihotri, Arpita
1
Ahmed, Farhad Uddin
1
Bai, Huifeng
1
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1
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Gao, Jie
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International marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global marketing
1
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ECONIS (ZBW)
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Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
2
Proactive learning culture : a dynamic capability and key success factor for SMEs entering foreign markets
Gnizy, Itzhak
;
Baker, William E.
;
Grinstein, Amir
- In:
International marketing review
31
(
2014
)
5
,
pp. 477-505
Persistent link: https://www.econbiz.de/10010415266
Saved in:
3
Simultaneous determination of optimal cultural distance and market potential in international market entry
Malhotra, Shavin
;
Sivakumar, K.
- In:
International marketing review
28
(
2011
)
6
,
pp. 601-626
Persistent link: https://www.econbiz.de/10009390032
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