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~isPartOf:"International marketing review"
~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
3
Konsumentenverhalten
3
International marketing
2
Internationales Marketing
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Advertising efforts
1
Beziehungsmarketing
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand experience
1
Brand loyalty
1
Designation of origin
1
Distribution channel
1
Distribution intensity
1
Einzelhandel
1
Global brand
1
Herkunftsbezeichnung
1
Luxury
1
Luxury branding
1
Luxury goods
1
Luxury marketing
1
Luxusgüter
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Markenartikel
1
Markentreue
1
Nation brand experience (NBE)
1
Nation brand love (NBL)
1
Nation brand loyalty (NBLT)
1
Network analysis
1
Relationship marketing
1
Retail trade
1
Store image
1
Vertriebsweg
1
Viral marketing
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Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
He, Jiaxun
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Wang, Cheng Lu
3
Barnes, Bradley R.
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
Moon, Byeong-joon
2
Schlegelmilch, Bodo B.
2
Seo, Yuri
2
Akram, M. S.
1
Andrews, Taylah
1
Andéhn, Mikael
1
Ashill, Nicholas J.
1
Babin, Barry J.
1
Bai, Huifeng
1
Baier, Daniel
1
Balabanis, George
1
Banelis, Melissa
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Boisvert, Jean
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
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Breitsohl, Jan
1
Buchanan-Oliver, Margo
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Cerviño, Julio
1
Chakrabarti, Ronika
1
Chu, Kyounghee
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International marketing review
Journal of business research : JBR
13
The journal of product & brand management
10
International journal of hospitality management
8
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of services marketing
4
International journal of consumer studies
2
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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