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~isPartOf:"International marketing review"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Brand image
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenimage
2
Beziehungsmarketing
1
Brand
1
Brand experience
1
Brand management
1
Country of origin
1
Fashion
1
Fashion collection
1
Markenartikel
1
Markenführung
1
Mode
1
Nation brand experience (NBE)
1
Nation brand love (NBL)
1
Nation brand loyalty (NBLT)
1
New York
1
Perceived quality
1
Perceived value
1
Purchase intention
1
Relationship marketing
1
Rules of origin
1
Ursprungsregeln
1
Viral marketing
1
Virales Marketing
1
Word of mouth (WOM)
1
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Article in journal
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2
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English
2
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Ko, Eunju
Paul, Justin
Verhoef, Peter C.
Wong, IpKin Anthony
Magnusson, Peter
5
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
He, Jiaxun
3
Balabanis, George
2
Barnes, Bradley R.
2
Craig, C. S.
2
Ge, Jiaye
2
Guzman, Francisco
2
Han, C. M.
2
Laroche, Michel
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Michaelidou, Nina
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
Moon, Byeong-joon
2
Palihawadana, Dayananda
2
Papadopoulos, Nicolas G.
2
Pelsmacker, Patrick de
2
Schlegelmilch, Bodo B.
2
Seo, Yuri
2
Shukla, Paurav
2
Veloutsou, Cleopatra
2
Wang, Cheng Lu
2
Akram, M. S.
1
Akter, Shahriar
1
Andrews, Lynda
1
Andrews, Taylah
1
Andéhn, Mikael
1
Ashill, Nicholas J.
1
Assaf, A. Georges
1
Babin, Barry J.
1
Babu, Mujahid Mohiuddin
1
Bai, Huifeng
1
Baier, Daniel
1
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International marketing review
Journal of business research : JBR
35
Journal of retailing and consumer services
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of hospitality management
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
International journal of consumer studies
5
International journal of contemporary hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Business strategy and the environment
3
European management journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of market research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
The journal of services marketing
3
Journal of interactive marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
European management review : EMR
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
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ECONIS (ZBW)
2
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
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