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~isPartOf:"International marketing review"
~person:"Septianto, Felix"
~person:"Wen, Taylor Jing"
~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
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Advertising effects
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Septianto, Felix
Wen, Taylor Jing
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International marketing review
Journal of retailing and consumer services
6
Journal of business research : JBR
4
Journal of current issues and research in advertising
3
Journal of marketing communications
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of advertising : the review of marketing communications
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Journal of consumer marketing
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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Journal of consumer behaviour
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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The journal of consumer marketing
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
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