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~isPartOf:"International marketing review"
~source:"econis"
~subject:"China"
~subject:"Transnational corporation"
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Search: subject_exact:"Nationale Mentalität"
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China
Transnational corporation
National culture
23
Nationalkultur
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Consumer behaviour
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Konsumentenverhalten
12
International marketing
10
Internationales Marketing
10
Cultural identity
9
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He, Jiaxun
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Jiang, Jing
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Monkhouse, Lien Le
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Stephan, Ute
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Wang, Cheng Lu
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International marketing review
International business review : the official journal of the European International Business Academy
11
Journal of business research : JBR
11
Cross cultural management : an international journal
9
International journal of Chinese culture and management : IJCCM
9
Journal of international consumer marketing
9
Asia Pacific journal of marketing and logistics
8
Handbook of Chinese organizational behavior : integrating theory, research and practice
8
Journal of global marketing
8
Chinese management studies : CMS
7
Journal of business ethics : JOBE
7
SpringerLink / Bücher
7
The international journal of human resource management
6
Journal of global mobility : the home of expatriate management research ; JGM
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of world business : JWB
5
European journal of international management : EJIM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
4
Management international review : mir ; journal of international business
4
Springer eBook Collection
4
Applied economics
3
Asia Pacific business review
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Asian business & management
3
International human resource management
3
International journal of cross cultural management : CCM
3
International journal of hospitality management
3
Journal of Chinese human resource management : JCHRM
3
Journal of consumer behaviour : an international research review
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of international marketing
3
Journal of marketing communications
3
Managing cultural diversity in Asia : a research companion
3
Marketing intelligence & planning
3
New global studies
3
The journal of consumer marketing
3
Thunderbird international business review
3
Tourism management : research, policies, practice
3
Tourism management perspectives : TMP
3
Unternehmensführung und Projektmanagement in China
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ECONIS (ZBW)
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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2
The influence of face and group orientation on the perception of luxury goods : a four market study of East Asian consumers
Monkhouse, Lien Le
;
Barnes, Bradley R.
;
Stephan, Ute
- In:
International marketing review
29
(
2012
)
6
,
pp. 647-672
Persistent link: https://www.econbiz.de/10009678937
Saved in:
3
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
Saved in:
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