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International marketing review
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Digital tools and smart technologies in marketing : a thematic evolution
Diaz, Estrella
;
Esteban, Águeda
;
Carranza Vallejo, Rocío
- In:
International marketing review
39
(
2022
)
5
,
pp. 1122-1150
Persistent link: https://www.econbiz.de/10013455458
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