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~isPartOf:"International review of financial analysis"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Hyun, Hyowon"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
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Brand image
Consumer behaviour
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5
Brand management
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Luxury goods
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Luxusgüter
3
Markenführung
3
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2
Customer satisfaction
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Customer perception of employees' emotional labor
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Hyun, Hyowon
Lombart, Cindy
5
Louis, Didier
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Loureiro, Sandra Maria Correia
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Park, Jungkun
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3
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Eugene Cheng-xi Aw
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International review of financial analysis
Journal of retailing and consumer services
Journal of travel and tourism marketing
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ECONIS (ZBW)
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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
2
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
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