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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
~type_genre:"Case study"
~type_genre:"Konferenzschrift"
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Markenartikel
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
Cases on branding strategies and product development : successes and pitfalls
8
Springer eBook Collection
4
Best practice der Markenführung
3
Research
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SpringerLink / Bücher
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European journal of marketing : EJM
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Gabler Edition Wissenschaft
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Springer Proceedings in Business and Economics
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The journal of brand management : an international journal
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Auto-Bild / wissen
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brands : interdisciplinary perspectives
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Building corporate identity, image and reputation in the digital era
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Business analytics and cyber security management in organizations
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Business-to-business brand management : theory, research and executive case study exercises
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Contributions to management science
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Diversity in European marketing : text and cases
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Edition Kulturwissenschaft
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Journal of business-to-business marketing
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Journal of communication management : an international journal
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Karriere durch praxisorientierte Ausbildung
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing theory
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Neue betriebswirtschaftliche Forschung : Nbf
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
2
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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