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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Policy research working paper : WPS"
~person:"Acebrón, Laurentino Bello"
~subject:"Marketing management"
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International review on public and non-profit marketing
Policy research working paper : WPS
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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey
;
González, Luis Ignacio Álvarez
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
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