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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Policy research working paper : WPS"
~person:"Hardy, Eva E."
~source:"econis"
~subject:"Entwicklungsländer"
~subject:"Marketing management"
~subject:"Nonprofit-Marketing"
~type:"article"
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International review on public and non-profit marketing
Policy research working paper : WPS
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Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
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