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~isPartOf:"International review on public and non-profit marketing"
~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"Collectivism"
~subject:"Youth"
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International review on public and non-profit marketing
Young consumers : insight and ideas for responsible marketers
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Qualitative market research : an international journal
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The journal of consumer marketing
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Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
Saved in:
2
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
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