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~isPartOf:"International review on public and non-profit marketing"
~person:"Chan, Kara"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
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