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~isPartOf:"International review on public and non-profit marketing"
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Brand image
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Brand management
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Konsumentenverhalten
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Art museum
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Arts
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Beziehungsmarketing
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Brand identity
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CSR
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Corporate Social Responsibility
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Bhattacharya, Subhajit
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Guercini, Simone
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Milanesi, Matilde
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Ranfagni, Silvia
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International review on public and non-profit marketing
Journal of business research : JBR
18
The journal of product & brand management
13
The journal of brand management : an international journal
10
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
European journal of marketing : EJM
6
Journal of marketing management : MM
4
Journal of Business Research
3
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Working Papers de Gestão (Management Working Papers)
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Business horizons
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Economics Papers from University Paris Dauphine
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International journal of business excellence : IJBEX
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal for global business advancement : JGBA
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Journal of family business management : JFBM
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Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing Working Papers
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Qualitative market research : an international journal
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Symphonya. Emerging Issues in Management
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Theoretical and Applied Economics
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Проблемы современной экономики
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
African journal of business and economic research : AJBER
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American journal of business
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Asia Pacific journal of marketing and logistics
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BRQ Business Research Quarterly
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Benchmarking : an international journal
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Business & society
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Business history
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Business research quarterly : BRQ
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Cogent business & management
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Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
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Corporate communications : an international journal
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
2
Does corporate social responsibility contribute to strengthen brand equity? : an empirical study
Bhattacharya, Subhajit
- In:
International review on public and non-profit marketing
14
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011956204
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