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~isPartOf:"International series in quantitative marketing"
~subject:"IT-gestütztes Marketing"
~subject:"Marktforschung"
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IT-gestütztes Marketing
Marktforschung
Beziehungsmarketing
1
Computer-assisted marketing
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Customer analysis
1
Kundenanalyse
1
Kundendatenbank
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Kundenmanagement
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Marketing management
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Blattberg, Robert C.
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Kim, Byung-Do
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Neslin, Scott A.
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International series in quantitative marketing
SpringerLink / Bücher
5
Advanced technologies management for retailing : frameworks and cases
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International Series in Operations Research & Management Science
2
Jahrbuch der Absatz- und Verbrauchsforschung
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Mit 60 Tabellen
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Reihe: Marketing, Handel und Management
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Band ... der GfM-Schriftenreihe Marketing-Manual
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Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Data mining for design and marketing
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Diskussionsarbeit
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Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
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E-business management : integration of Web technologies with business models
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E-marketing ; Vol. 1
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Entwicklungen im Wuppertaler Generic-Management-Konzept
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European journal of operational research : EJOR
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Gabler Research
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Gabler-Edition Wissenschaft
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Göttinger handwerkswirtschaftliche Studien
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovations in supply chain management for information systems : novel approaches
1
International Series in Quantitative Marketing
1
International journal of economics and management science : a biennual journal of School of Management ; the journal of Society of Economics and Management Research (SEMAR), School of Management, Pondicherry University
1
International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
International series in operations research & management science
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
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Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
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Database marketing : analyzing and managing customers
Blattberg, Robert C.
;
Kim, Byung-Do
;
Neslin, Scott A.
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2008
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