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~isPartOf:"International studies of management and organization"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~language:"nor"
~person:"Bang, Nguyen"
~person:"Dennis, Charles"
~subject:"Consumer behaviour"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
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Consumer behaviour
Kapitaleinkommen
Brand management
5
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5
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5
Markenführung
5
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3
Konsumentenverhalten
3
Markenarchitektur
3
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organization management
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Bang, Nguyen
Dennis, Charles
Belk, Russell W.
4
Ackermann, Claire-Lise
2
Askegaard, Søren
2
Baier, Daniel
2
Bogomolova, Svetlana
2
Botez, Andrei
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2
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2
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2
Husemann, Katharina C.
2
Jeannot, Florence
2
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2
Letheren, Kate
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Lindenmeier, Jörg
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International studies of management and organization
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
9
Journal of retailing and consumer services
7
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
British journal of management
2
European journal of marketing : EJM
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International journal of consumer studies
2
International journal of hospitality management
2
Technological forecasting & social change : an international journal
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The international journal of bank marketing : IJBM
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The international journal of business science & applied management : IJBSAM
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The journal of services marketing
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Business process management journal
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Corporate reputation review
1
Electronic markets : the international journal on networked business
1
European business review
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International journal of internet marketing and advertising : IJIMA
1
International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international marketing
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Journal of vacation marketing : an international journal
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Psychology & marketing
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Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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The service industries journal
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ECONIS (ZBW)
3
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1
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
2
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
3
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
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