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~isPartOf:"International studies of management and organization"
~isPartOf:"Journal of strategic marketing"
~person:"Bang, Nguyen"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Luxury goods
Markenimage
Marketingmanagement
Brand management
6
Markenführung
6
Corporate reputation
4
Firmenimage
4
Brand architecture
3
Brand image
3
Markenarchitektur
3
Brand
2
Consumer behaviour
2
Corporate culture
2
Konsumentenverhalten
2
Markenartikel
2
Unternehmenskultur
2
organization management
2
Corporate Social Responsibility
1
Corporate branding
1
Corporate social responsibility
1
Customer satisfaction
1
Emotion
1
Kundenzufriedenheit
1
Marketing management
1
Perception
1
Pharmaceutical industry
1
Pharmaindustrie
1
Product differentiation
1
Produktdifferenzierung
1
Strategic management
1
Strategisches Management
1
Taiwan
1
Wahrnehmung
1
brand differentiation
1
brand familiarity
1
brand likeability
1
brand perception
1
brand positioning
1
brand segmentation
1
branding
1
corporate brands
1
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English
3
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Bang, Nguyen
Melewar, T. C.
4
Japutra, Arnold
3
Martin, Brett
3
Rahman, Kaleel
3
Areni, Charles Scott
2
Casidy, Riza
2
Christodoulides, George
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Merrilees, Bill
2
Michaelidou, Nina
2
Mills, Adam J.
2
Roy, Sanjit
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, Jiseon
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Birch, Dawn
1
Bodet, Guillaume
1
Bose, Sunny
1
Bowden, Jana
1
Brashear-Alejandro, Thomas
1
Bridson, Kerrie
1
Bridson, Kerrie Christine
1
Brée, Joël
1
Chan, Anthony
1
Chanavat, Nicolas
1
Chen, Chen-Chu Matilda
1
Chen, Junsong
1
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Published in...
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International studies of management and organization
Journal of strategic marketing
Journal of business research : JBR
4
The marketing review
3
Asia-Pacific journal of business administration
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
2
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
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