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~isPartOf:"International studies of management and organization"
~language:"bul"
~language:"eng"
~language:"mul"
~person:"Dennis, Charles"
~person:"Moschis, George P."
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type:"article"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Firmenimage
Konsumentenverhalten
Volatility
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1
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Consumer behaviour
1
Corporate reputation
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Markenartikel
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Markenführung
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Dennis, Charles
Moschis, George P.
Melewar, T. C.
6
Bang, Nguyen
3
Castellano, Sylvaine
2
Dutot, Vincent
2
Foroudi, Pantea
2
Kleyn, Nicola
2
Navare, Jyoti
2
Sharifah Faridah Syed Alwi
2
Abratt, Russell
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Ali, Raza
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Balmer, John M. T.
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Rotfeld, Herbert Jack
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International studies of management and organization
Journal of business research : JBR
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of retailing and consumer services
5
Journal of marketing management : MM
4
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer behaviour : an international research review
3
Journal of the Academy of Marketing Science
3
British journal of management
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of retail & distribution management
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of financial services marketing : JFSM
2
Psychology & marketing
2
The international journal of business science & applied management : IJBSAM
2
Australasian marketing journal
1
Cogent business & management
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer behaviour
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The international review of retail, distribution and consumer research
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The journal of consumer marketing
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The marketing review
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Tourism management perspectives : TMP
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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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