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~isPartOf:"International studies of management and organization"
~language:"eng"
~language:"nor"
~person:"Bang, Nguyen"
~person:"Dennis, Charles"
~subject:"Consumer behaviour"
~subject:"Kapitaleinkommen"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Kapitaleinkommen
Markenführung
Corporate reputation
5
Firmenimage
5
Brand management
4
Brand architecture
3
Markenarchitektur
3
Corporate culture
2
Unternehmenskultur
2
organization management
2
Brand
1
Brand image
1
Corporate Social Responsibility
1
Corporate branding
1
Corporate social responsibility
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Pharmaceutical industry
1
Pharmaindustrie
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Product differentiation
1
Produktdifferenzierung
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Public relations
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Reputation
1
Stakeholder
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Strategic management
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Strategisches Management
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Taiwan
1
brand differentiation
1
brand positioning
1
brand segmentation
1
branding
1
corporate brands
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corporate identity
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impression management
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pharmaceutical industry
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strategic management
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English
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Bang, Nguyen
Dennis, Charles
Melewar, T. C.
6
Navare, Jyoti
3
Sharifah Faridah Syed Alwi
3
Drori, Gili S.
2
Tienari, Janne
2
Wæraas, Arild
2
Ali, Raza
1
Aula, Hanna-Mari
1
Balmer, John M. T.
1
Biraghi, Silvia
1
Chapleo, Chris
1
Chen, Chen-Chu Matilda
1
Delmestri, Giuseppe
1
Evanschitzky, Heiner
1
Foroudi, Pantea
1
Gambetti, Rossella C.
1
Garry, Tony
1
Glanfield, Keith
1
Gupta, Suraksha
1
Harwood, Tracy
1
Hearn, Alison
1
Holmberg, Ingalill
1
Jin, Zhongqi
1
Kornberger, Martin
1
Kosmützky, Anna
1
Kreziak, Dominique
1
Krücken, Georg
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Morrongiello, Caroline
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N’Goala, Gilles
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Oberg, Achim
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Rotfeld, Herbert Jack
1
Rudd, John M.
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Saunders, John A.
1
Schultz, Don E.
1
Strannegård, Lars
1
Stuart, Helen
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Wang, Wei-Yue
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International studies of management and organization
Journal of business research : JBR
14
Journal of retailing and consumer services
8
The marketing review
6
Asia-Pacific journal of business administration
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Technological forecasting & social change : an international journal
3
British journal of management
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
The international journal of business science & applied management : IJBSAM
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Corporate reputation review
1
Electronic markets : the international journal on networked business
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing for higher education
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
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ECONIS (ZBW)
4
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1
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
4
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
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