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~isPartOf:"International studies of management and organization"
~person:"Balmer, John M. T."
~person:"Gatzert, Nadine"
~type_genre:"Article in journal"
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International studies of management and organization
The journal of brand management : an international journal
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Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
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