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~isPartOf:"International studies of management and organization"
~person:"Melewar, T. C."
~person:"Swoboda, Bernhard"
~subject:"Foreign investment"
~subject:"Konsumentenverhalten"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
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Corporate reputation
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8
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3
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3
Markenarchitektur
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organization management
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Corporate Social Responsibility
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Melewar, T. C.
Swoboda, Bernhard
Bang, Nguyen
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Ali, Raza
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Chen, Chen-Chu Matilda
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Dennis, Charles
1
Devereux, Luke
1
Evanschitzky, Heiner
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Pace, Stefano
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International studies of management and organization
Journal of business research : JBR
6
Journal of marketing communications
3
Qualitative market research : an international journal
3
European retail research
2
Journal of international marketing
2
The journal of brand management : an international journal
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The marketing review
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Business ethics quarterly : the journal of the Society for Business Ethics
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Corporate reputation review
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Corporate reputation review : an international journal
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ECONIS (ZBW)
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Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
2
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
3
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
4
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
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