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~isPartOf:"International studies of management and organization"
~person:"Melewar, T. C."
~subject:"Corporate reputation"
~subject:"Markenartikel"
~subject:"Strategisches Management"
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Corporate reputation
Markenartikel
Strategisches Management
Firmenimage
8
Brand management
5
Markenführung
5
Brand architecture
3
Corporate culture
3
Markenarchitektur
3
Unternehmenskultur
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organization management
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Melewar, T. C.
Bang, Nguyen
5
Navare, Jyoti
4
Sharifah Faridah Syed Alwi
4
Castellano, Sylvaine
2
Dutot, Vincent
2
Foroudi, Pantea
2
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2
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International studies of management and organization
Journal of business research : JBR
9
Journal of marketing communications
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
The marketing review
3
European journal of marketing : EJM
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European business review
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
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Journal of general management
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
4
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
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