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~isPartOf:"International studies of management and organization"
~person:"Schultz, Don E."
~person:"Stuart, Helen"
~person:"Wang, Wei-Yue"
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Brand architecture
3
Brand management
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Markenarchitektur
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business schools
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charity branding
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Schultz, Don E.
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Sharifah Faridah Syed Alwi
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Aula, Hanna-Mari
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International studies of management and organization
The journal of brand management : an international journal
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Working paper series / Bradford University School of Management
1
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Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
2
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
3
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
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