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Einführung in das internationale Management : Internationalisierung und Globalisierung, internationale Unternehmensführung, interkulturelle Kommunikation
Meier, Harald
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ed.
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2004
Persistent link: https://www.econbiz.de/10001704482
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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann
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Weiser, Christoph
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2000
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014274177
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