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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international consumer marketing"
~subject:"Messung"
~subject:"Transnational corporation"
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Search: subject:"Internationales Marketing"
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Messung
Transnational corporation
International marketing
43
Internationales Marketing
43
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Cultural identity
9
Kulturelle Identität
9
Designation of origin
8
Globalisierung
8
Globalization
8
Herkunftsbezeichnung
8
Multinationales Unternehmen
6
Welt
6
World
6
National culture
5
Nationalkultur
5
China
4
Deutschland
4
Germany
4
Brand
3
Comparison
3
Consumer goods marketing
3
International market entry
3
International marketing research
3
Internationale Marktforschung
3
Internationaler Markteintritt
3
Internet marketing
3
Konsumgütermarketing
3
Markenartikel
3
Measurement
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
USA
3
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Allred, Anthony T.
1
Bandyopadhyay, Subir
1
Barbro, Patrick A.
1
Chakraborty, Goutam
1
Hadjikhani, Amjad
1
Huang, Shuting
1
Kaffashpoor, Azar
1
Lala, Vishal
1
Morschett, Dirk
1
Mudambi, Susan M.
1
Ogasavara, Mario Henrique
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Pérez-Ríos, Natascha G.
1
Rabêlo Neto, Alexandre
1
Rice, Gillian
1
Safari, Aswo
1
Schramm-Klein, Hanna
1
Schuff, David
1
Sepehr, Sorush
1
Snell, Katy
1
Sousa-Filho, José Milton de
1
Thilenius, Peter
1
Tsai, Wanhsiu Sunny
1
Wang, Rang
1
Wongtada, Nittaya
1
Yang, Qinghua
1
Zentes, Joachim
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Internationalisierung von Vertrieb und Handel
Journal of international consumer marketing
International marketing review
26
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
11
Journal of global marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
6
Europäische Hochschulschriften / 5
5
International journal of emerging markets
5
Journal of world business : JWB
5
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of business research : JBR
4
Journal of international entrepreneurship
4
Journal of international management
4
SpringerLink / Bücher
4
Advances in international marketing
3
Anxieties and management responses in international business
3
Effects of globalization on the firm
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of euromarketing
3
Journal of marketing
3
Journal of teaching in international business
3
Report / Marketing Science Institute
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
The journal of business & industrial marketing
3
Working paper series
3
Administrative Sciences : open access journal
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Asia Pacific journal of marketing and logistics
2
Business history
2
Critical perspectives on international business
2
DUV / Wirtschaftswissenschaft
2
DUV : Wirtschaftswissenschaft
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ECONIS (ZBW)
9
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1
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9
of
9
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date (oldest first)
1
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
2
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
Saved in:
3
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
4
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
5
The impact of psychic distance on consumers' behavior in international online purchasing
Safari, Aswo
;
Thilenius, Peter
;
Hadjikhani, Amjad
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 234-249
Persistent link: https://www.econbiz.de/10010125894
Saved in:
6
Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush
;
Kaffashpoor, Azar
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
Saved in:
7
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
8
A multidimensional scale for measuring country image
Lala, Vishal
;
Allred, Anthony T.
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
Saved in:
9
Internationale Controlled Distribution - Internationalisierung des Vertriebs von Herstellern durch vertikale Kooperationssysteme mit dem Handel
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 281 - 302)
.
2004
Persistent link: https://www.econbiz.de/10014555110
Saved in:
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