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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international consumer marketing"
~subject:"Messung"
~type_genre:"Article in journal"
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Search: subject:"Internationales Marketing"
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Messung
International marketing
34
Internationales Marketing
34
Consumer behaviour
24
Konsumentenverhalten
24
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Cultural identity
8
Designation of origin
8
Herkunftsbezeichnung
8
Kulturelle Identität
8
Globalisierung
7
Globalization
7
Multinationales Unternehmen
5
National culture
5
Nationalkultur
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Transnational corporation
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China
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Welt
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World
4
Brand
3
International marketing research
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Internationale Marktforschung
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Internet marketing
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Markenartikel
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Measurement
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Online retailing
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Online-Handel
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Online-Marketing
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USA
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United States
3
Advertising
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Comparison
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Consumer goods marketing
2
Emerging economies
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India
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Indien
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Konsumgütermarketing
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Article in journal
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English
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Allred, Anthony T.
1
Bandyopadhyay, Subir
1
Chakraborty, Goutam
1
Kaffashpoor, Azar
1
Lala, Vishal
1
Rice, Gillian
1
Sepehr, Sorush
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Wongtada, Nittaya
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Internationalisierung von Vertrieb und Handel
Journal of international consumer marketing
International marketing review
3
Journal of global marketing
2
Measurement and research methods in international marketing
2
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Journal of strategic marketing
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ECONIS (ZBW)
3
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1
Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush
;
Kaffashpoor, Azar
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
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2
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
3
A multidimensional scale for measuring country image
Lala, Vishal
;
Allred, Anthony T.
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
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