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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international consumer marketing"
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Messung
International marketing
42
Internationales Marketing
42
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Cultural identity
9
Kulturelle Identität
9
Designation of origin
8
Globalisierung
8
Globalization
8
Herkunftsbezeichnung
8
Multinationales Unternehmen
6
Transnational corporation
6
Welt
6
World
6
Deutschland
4
Germany
4
National culture
4
Nationalkultur
4
Brand
3
China
3
Comparison
3
Consumer goods marketing
3
International market entry
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International marketing research
3
Internationale Marktforschung
3
Internationaler Markteintritt
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Internet marketing
3
Konsumgütermarketing
3
Markenartikel
3
Measurement
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Online retailing
3
Online-Handel
3
Online-Marketing
3
USA
3
United States
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Allred, Anthony T.
1
Bandyopadhyay, Subir
1
Chakraborty, Goutam
1
Kaffashpoor, Azar
1
Lala, Vishal
1
Rice, Gillian
1
Sepehr, Sorush
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Wongtada, Nittaya
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Internationalisierung von Vertrieb und Handel
Journal of international consumer marketing
International marketing review
3
Advances in international marketing
2
Journal of global marketing
2
Measurement and research methods in international marketing
2
Brand management ; Vol. 2
1
DUV : Wirtschaftswissenschaft
1
Essays on the effects of brand names and prices on consumer behavior
1
Globalization and partnerships : features of business alliances and international cooperation
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Journal of strategic marketing
1
Working paper / Department of Economics, Dartmouth College
1
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ECONIS (ZBW)
3
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1
Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush
;
Kaffashpoor, Azar
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
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2
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
3
A multidimensional scale for measuring country image
Lala, Vishal
;
Allred, Anthony T.
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
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