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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international marketing"
~person:"Taylor, Charles Raymond"
~subject:"Cultural identity"
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Internationalisierung von Vertrieb und Handel
Journal of international marketing
Handbook of research on international advertising
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International journal of advertising : the review of marketing communications
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Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
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