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~isPartOf:"Internet advertising : theory and research"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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Konsumentenverhalten
United States
Internet marketing
16
Online-Marketing
16
USA
6
Advertising effects
3
Consumer behaviour
3
Werbewirkung
3
Interactive media
2
Interaktive Medien
2
Internet
2
Marketing management
2
Marketingmanagement
2
Media usage
2
Mediennutzung
2
Advertising regulation
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Children
1
Cognition
1
Confidence
1
Discrimination
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Diskriminierung
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E-commerce
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Electoral campaign
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Electronic Commerce
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Empirical method
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Empirische Methode
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Health care system
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Kinder
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Market segmentation
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Aufsatz im Buch
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9
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English
9
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Ball, Jennifer G.
1
Cannon, Hugh M.
1
Davidson, Sandra
1
Edwards, Steven M.
1
Haas, John W.
1
Hood, Karen
1
Micu, Anca C.
1
Moore, Jensen
1
Neeley, Sabrina M.
1
Rodgers, Shelly
1
Schumann, David W.
1
Stout, Patricia A.
1
Thorson, Kjerstin
1
Villegas, Jorge
1
Waltman, Michael S.
1
Watson, Brendan
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Internet advertising : theory and research
The Routledge companion to digital consumption
13
SpringerLink / Bücher
9
Contemporary research in e-branding
8
Handbook of social media management : value chain and business models in changing media markets
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Springer Proceedings in Business and Economics
7
Strategies and tools for managing connected consumers
7
Transforming gaming and computer simulation technologies across industries
7
Consumer psychology in a social media world
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Leveraging consumer behavior and psychology in the digital economy
6
Social media and crisis communication
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Web technologies for commerce and services online
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Aspekte der Digitalisierung in Banken
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
Contemporary research in e-marketing ; 2
5
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
5
Harvard business review : HBR
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Organizations and social networking : utilizing social media to engage consumers
5
Organizing the new industrial economy
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Research
5
Structural equation modeling approaches to e-service adoption
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Wirtschaftsethische Fragen der E-Economy
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
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ECONIS (ZBW)
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1
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9
of
9
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date (newest first)
date (oldest first)
1
The process and consequences of cognitive filtering of
Internet
content : handling the glut of
internet
advertising
Hood, Karen
;
Schumann, David W.
- In:
Internet advertising : theory and research
,
(pp. 185-202)
.
2007
Persistent link: https://www.econbiz.de/10003530789
Saved in:
2
Theoretical approaches in
Internet
advertising research
Micu, Anca C.
- In:
Internet advertising : theory and research
,
(pp. 37-68)
.
2007
Persistent link: https://www.econbiz.de/10003530758
Saved in:
3
Motivations for using the
Internet
and its implications for
Internet
advertising
Edwards, Steven M.
- In:
Internet advertising : theory and research
,
(pp. 91-119)
.
2007
Persistent link: https://www.econbiz.de/10003530771
Saved in:
4
The new online campaign : translating information into action
Thorson, Kjerstin
;
Watson, Brendan
- In:
Internet advertising : theory and research
,
(pp. 323-342)
.
2007
Persistent link: https://www.econbiz.de/10003530886
Saved in:
5
Internet
advertising and children
Neeley, Sabrina M.
- In:
Internet advertising : theory and research
,
(pp. 343-362)
.
2007
Persistent link: https://www.econbiz.de/10003530892
Saved in:
6
Health marketing and the
Internet
Stout, Patricia A.
;
Ball, Jennifer G.
;
Villegas, Jorge
- In:
Internet advertising : theory and research
,
(pp. 363-395)
.
2007
Persistent link: https://www.econbiz.de/10003530909
Saved in:
7
Advertising hate on the
Internet
Waltman, Michael S.
;
Haas, John W.
- In:
Internet advertising : theory and research
,
(pp. 397-426)
.
2007
Persistent link: https://www.econbiz.de/10003530920
Saved in:
8
From spam to stern : advertising law and the
Internet
Davidson, Sandra
- In:
Internet advertising : theory and research
,
(pp. 427-471)
.
2007
Persistent link: https://www.econbiz.de/10003530926
Saved in:
9
Segmenting
Internet
markets
Rodgers, Shelly
;
Cannon, Hugh M.
;
Moore, Jensen
- In:
Internet advertising : theory and research
,
(pp. 149-183)
.
2007
Persistent link: https://www.econbiz.de/10003530780
Saved in:
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