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~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
~subject:"Markenartikel"
~subject:"Theory"
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Journal of business research : JBR
35
The journal of product & brand management
21
The journal of brand management : an international journal
15
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
9
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of electronic commerce : IJEC
7
Journal of promotion management : innovations in planning and applied research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper / Centre for Economic Policy Research
6
Information systems research : ISR
6
International journal of industrial organization
6
SpringerLink / Bücher
6
Cowles Foundation Discussion Paper
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
Discussion papers / CEPR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Operations research
4
Psychology & marketing
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
American economic journal
3
American economic journal : a journal of the American Economic Association
3
Cogent business & management
3
Cowles Foundation discussion paper
3
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ECONIS (ZBW)
15
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1
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
2
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S.
;
Pál, Martin
;
Svitkina, Zoya
- In:
Internet and network economics : third international …
,
(pp. 131-142)
.
2007
Persistent link: https://www.econbiz.de/10003648646
Saved in:
3
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
4
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
Internet and network economics : third international …
,
(pp. 155-166)
.
2007
Persistent link: https://www.econbiz.de/10003648667
Saved in:
5
Cooperative or vindictive : bidding strategies in sponsored search auction
Liang, Li
;
Qi, Qi
- In:
Internet and network economics : third international …
,
(pp. 167-178)
.
2007
Persistent link: https://www.econbiz.de/10003648673
Saved in:
6
Sponsored search with contexts
Even-Dar, Eyal
;
Kearns, Michael
;
Wortmann, Jennifer
- In:
Internet and network economics : third international …
,
(pp. 312-317)
.
2007
Persistent link: https://www.econbiz.de/10003648846
Saved in:
7
Capacity constraints and the inevitability of mediators in adword auctions
Singh, Sudhir Kumar
;
Roychowdhury, Vwani P.
;
Gunadhi, …
- In:
Internet and network economics : third international …
,
(pp. 318-325)
.
2007
Persistent link: https://www.econbiz.de/10003648861
Saved in:
8
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
9
Adwords auctions with decreasing valuation bids
Goel, Gagan
;
Mehta, Aranyak
- In:
Internet and network economics : third international …
,
(pp. 335-340)
.
2007
Persistent link: https://www.econbiz.de/10003648902
Saved in:
10
An adaptive sponsored search mechanism ð-gain Truthful in valuation, time, and budget
Gonen, Rica
;
Pavlov, Elan
- In:
Internet and network economics : third international …
,
(pp. 341-346)
.
2007
Persistent link: https://www.econbiz.de/10003648915
Saved in:
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