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~type_genre:"Case study"
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Internet marketing
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Online-Marketing
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Soziale Software
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Airline
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BRIC-Staaten
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Internet economics
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Cases on strategic social media utilization in the nonprofit sector
9
Handbook of research on integrating social media into strategic marketing
4
Crowdfunding : the corporate era
3
Digital and social media marketing : a results-driven approach
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Monetary policy in Asia : approaches and implementation ; proceedings of a BIS/HKIMR conference held in Hong Kong SAR on 21 - 22 November 2005
3
Pervasive advertising
3
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
E-marketing ; Vol. 1
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of promotion management : JPM
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Palgrave pivot
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Premier reference source
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Research bulletin / State Bank of Pakistan
2
Advanced digital marketing strategies in a data-driven era
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
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Advances in social networking and online communities (ASNOC) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Case study and review
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Cases on innovations in educational marketing : transnational and technological strategies
1
Chandos Publishing social media series
1
Contemporary issues in social media marketing
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Cultural sociology
1
Customer-centric marketing strategies : tools for building organizational performance
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Produktivität von Musikkulturen
1
Digitale Kommunikation
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion paper series / Reserve Bank of New Zealand
1
E-adoption and socio-economic impacts : emerging infrastructural effects
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Social CRM in the airline industry : engaging the digital natives
Neises, Laura
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2013
Persistent link: https://www.econbiz.de/10010255713
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Social media marketing in BRIC countries : examining case studies of BMW, adidas, and NIVEA
Trost, Elena
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2013
Persistent link: https://www.econbiz.de/10010255746
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