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~isPartOf:"Inventi impact: retailing & consumer services"
~isPartOf:"Journal of Indian business research"
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Consumer goods
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Consumer goods industry
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Konsumgüter
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Consumer behaviour
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Agency Theory
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Behavioral of Buying-selling
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Brand
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Brand extension
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Brand extension incongruity
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Brand extensions
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Sharma, Narendra K.
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Inventi impact: retailing & consumer services
Journal of Indian business research
The journal of brand management : an international journal
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Journal of advertising research
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Longer lasting products : alternatives to the throwaway society
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Australasian marketing journal
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Brand management ; Vol. 1
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Business transformation in China
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Change, transformation, and development : with 61 tables
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Cogent business & management
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DIW Discussion Papers
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Direct store delivery : concepts, applications and instruments
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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European review of agricultural economics : ERAE
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Global business review
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International journal of intelligent enterprise
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International journal of productivity and quality management : IJPQM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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An empirical analysis of the total retail sales of consumer goods by using time series model
Shen, Shichang
;
Dong, Xiaoyi
- In:
Inventi impact: retailing & consumer services
(
2019
)
4
,
pp. 188-194
Persistent link: https://www.econbiz.de/10012287725
Saved in:
2
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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