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~isPartOf:"Inventi impact: service sector"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Service Branding"
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Search: subject_exact:"Service-Dominant Logic"
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Inventi impact: service sector
Journal of financial services marketing : JFSM
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Service branding : a perspective of value co-creation orientation
Li, Tianze
;
Wei, Haiying
- In:
Inventi impact: service sector
(
2018
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10012130403
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