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~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
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Apple Computer GmbH
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Computer-assisted marketing
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Bauer, Hans
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Jörg, Gerhard
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Olschewski, Jürgen
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Working paper / National Bureau of Economic Research, Inc.
24
NBER working paper series
22
NBER Working Paper
21
Discussion paper series / IZA
12
Industrial and corporate change
12
Europäische Hochschulschriften / 5
11
Industrial Management & Data Systems
10
Applied economics
7
Personal information management
7
Economics of education review
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Technological forecasting & social change : an international journal
6
Working papers / Harvard Business School, Division of Research
6
Discussion paper
5
Harvard-Business-Manager : das Wissen der Besten
5
IZA Discussion Paper
5
Interfaces : the INFORMS journal on the practice of operations research
5
International journal of industrial organization
5
International journal of technology management : IJTM
5
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
5
Management Science
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
The review of economics and statistics
5
Working paper
5
Clusters, networks, and innovation
4
Economic inquiry : journal of the Western Economic Association International
4
Harvard business review : HBR
4
International journal of production research
4
Journal of political economy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Produktion und Logistik
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
CESifo Working Paper Series
3
CESifo working papers
3
Collaboration and competition in business ecosystems
3
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
3
Discussion papers / Stanford Institute for Economic Policy Research
3
Economic growth analysis system
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ECONIS (ZBW)
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Die Verkaufsidee des "Solution Selling" als innovatives Vertriebskonzept in der Computerindustrie
Weller, Thyge
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 323-339)
.
1993
Persistent link: https://www.econbiz.de/10003390365
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2
Die Abstimmung zwischen Zielgruppenkampagnen und Marktkommunikation am Beispiel eines ausgewählten Informationstechnologie-Anbieters
Jörg, Gerhard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 407-417)
.
1993
Persistent link: https://www.econbiz.de/10003390571
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3
Wirkungsvolles "Data-Base"-Marketing als Voraussetzung eines schlagkräftigen Direkt-Vertriebs
Bauer, Hans
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 395-405)
.
1993
Persistent link: https://www.econbiz.de/10003390607
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4
Erfolgsfaktoren im PC-Handel und Möglichkeiten der Zusammenarbeit mit Herstellern
Stratz, Reinhold
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 555-564)
.
1993
Persistent link: https://www.econbiz.de/10003390680
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5
Das I+T-Unternehmen in der Verantwortung gegenüber der Öffentlichkeit - neue Marketingstrategien unter Berücksichtigung von Recycling, Ergonometrie und Sicherheit
Olschewski, Jürgen
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 579-588)
.
1993
Persistent link: https://www.econbiz.de/10003390688
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