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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"MSI reports : working paper series"
~subject:"Advertising effects"
~subject:"Pre-recorded media"
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Advertising effects
Pre-recorded media
Bespielte Medien
4
2000-2005
1
Advertising industry
1
Business model
1
Consumer behaviour
1
Consumer electronics industry
1
Distribution channel
1
Einzelhandel
1
Fernsehen
1
Fernsehprogramm
1
Film industry
1
Film production
1
Filmproduktion
1
Filmwirtschaft
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Geschäftsmodell
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Konsumentenverhalten
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Measurement
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Media usage
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Mediennutzung
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Messung
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Music industry
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Musikwirtschaft
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Nordamerika
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Online retailing
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Online-Handel
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Preisdifferenzierung
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Price discrimination
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Retail trade
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Structural change
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Strukturwandel
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Telecommunications industry
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Telekommunikationssektor
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Television
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Television programme
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4
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Ducey, Richard V.
1
Elberse, Anita
1
Gimpel, Gregory
1
Oberholzer-Gee, Felix
1
Pauwels, Koen H.
1
Phalen, Patricia F.
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Reimer, Kerstin
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Rutz, Oliver J.
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JMM : the international journal on media management
MSI reports : working paper series
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
7
Journal of cultural economics
7
The journal of media economics
7
International journal of selection and assessment
5
The journal of law & economics
5
Working paper / National Bureau of Economic Research, Inc.
5
Information economics and policy : IEP
4
Ökonomie der Musikindustrie
4
Applied economics
3
Discussion paper / Centre for Economic Policy Research
3
HMD : Praxis der Wirtschaftsinformatik
3
Kom / Kommission der Europäischen Gemeinschaften
3
NBER Working Paper
3
NBER working paper series
3
The Rand journal of economics
3
The journal of industrial economics
3
California management review
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DBI-Materialien
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DUV : Wirtschaftswissenschaft
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Discussion paper
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Economics of innovation and new technology
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FZID discussion papers
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GLO discussion paper
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Harvard business review : HBR
2
Hohenheimer volkswirtschaftliche Schriften
2
Innovation: organization & management : IOM
2
Journal of advertising research
2
Journal of economic behavior & organization : JEBO
2
Journal of economics & management strategy : JEMS
2
Journal of management education : a publication of the Organizational Behavior Teaching Society
2
Journal of marketing management : MM
2
Journal of political economy
2
L' Industria : rivista di economia e politica industriale : review of industrial economics and policy
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Medienmanagement und E-Business
2
Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
2
Networks and spatial economics : a journal of infrastructure modeling and computation
2
Notes et études documentaires
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ECONIS (ZBW)
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1
The future of video platforms : key questions shaping the TV and video industry
Gimpel, Gregory
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011292777
Saved in:
2
Audience behavior in the multi-screen "video-verse"
Phalen, Patricia F.
;
Ducey, Richard V.
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10009571070
Saved in:
3
Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10008841375
Saved in:
4
Superstars and underdogs : an examination of the long-tail phenomenon in video sales
Elberse, Anita
;
Oberholzer-Gee, Felix
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 49-72
Persistent link: https://www.econbiz.de/10003641113
Saved in:
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