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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"The economic journal : the journal of the Royal Economic Society"
~person:"Liu, Yu-li"
~subject:"Television"
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Television
Broadcasting finance
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Innovation diffusion
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Rundfunkfinanzierung
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Liu, Yu-li
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JMM : the international journal on media management
The economic journal : the journal of the Royal Economic Society
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Using Rogers's diffusion of innovation model to examine the willingness to pay for public television in Taiwan
Sarrina Li, Shu-chu
;
Ku, Linlin
;
Liu, Yu-li
- In:
JMM : the international journal on media management
15
(
2013
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10009777115
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