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~isPartOf:"JMM : the international journal on media management"
~source:"econis"
~subject:"Brand image"
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JMM : the international journal on media management
Journal of media business studies
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A unified measure of media brand personality : developing a media brand personality scale for multiple media
Kim, Danny Da Eun
- In:
JMM : the international journal on media management
19
(
2017
)
3
,
pp. 197-221
Persistent link: https://www.econbiz.de/10011749416
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